Who doesn't love lingerie?
I love lingerie, the right underwear can give you such a boost in confidence. It's close to the feeling naked and who doesn't want to know how to look good naked. In this case its how to look good in lingere.
For some of us that have slightly bigger bust sizes, it can be a pain to find the perfect bra. A high end bra that is pretty, comfortable, supportive and boosts confidence. There is a clear market that needs to cater for big busts and I think it's fab.
I love lingerie, the right underwear can give you such a boost in confidence. It's close to the feeling naked and who doesn't want to know how to look good naked. In this case its how to look good in lingere.
For some of us that have slightly bigger bust sizes, it can be a pain to find the perfect bra. A high end bra that is pretty, comfortable, supportive and boosts confidence. There is a clear market that needs to cater for big busts and I think it's fab.
I had a chat with Juliana, about her niche Lingerie company Juliana London.
Read on to find out what the beauty said about her business.
How and why did you choose to open
JulianaLondon?
A lot of research and networking has led me to where I am today with Juliana London. Though I'm not completely there yet! I decided to embark on this journey as I personally had struggled to find lingerie that I liked. It was either too grandma-ish, or the fit wasn't right. The thought behind the brand is:
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'Just because I have a fuller bust it does not mean I don't want something nice'
What has been your best moment so far, whilst
building your brand?
The best moments are the fittings and when potential
customers are pleased with the fit and support the bras provide. This brand is for ladies with small backs and fuller busts. The fit is very
important, so it's great to know this has been achieved.
What does your product line include, is it only
specialising in bras?
No, we also have matching knickers. As the brand grows we
will also expand the product line.
What makes your underwear designs stand out?
The
designs represent femininity and elegance - there are not many brands aimed at women
with fuller busts. They're either really 'girly', or for older women.
Why should anyone purchase them?
For comfort, For elegance, For style.
For something different ultimately!
What obstacles have you been able to overcome
whilst being in this type of industry?
Manufacturers.. A lot of trial and
error!
In 5 words how would you describe yourself?
Ambitious, happy, hard-working, passionate and a go-getter.
Do you recommend any advice for young
entrepreneurs who would like to launch a lingerie business?
Do your research!
Get advice, network and build a great team around you who are willing to
support your vision.
You appear very dedicated to what you do. What
inspires you to work hard?
What inspires me? I believe in my brand. I've spoken
to so many people who are also very excited about it - I guess this motivates
me to keep going.
What can we expect from Juliana London in 2015?
The launch!
If you could give one piece of advice that would
motivate or inspire someone to set up their business what would it be?
I came
across this African Proverb recently,
"The best time to plant a tree is twenty years ago. The second best time is now"
Go for it!
Where can readers find more information about Juliana London?
Readers can visit my website: Juliana London
They can also follow me on social media:
Twitter - @julianalondonuk
Email- juliana@julianalondon.com
Much love to Juliana for sharing her venture. If you're looking for some new and affordable lingerie to try, have a peek at the website.
Be you and Be true to who you are.
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